Isn’t “Turnkey” Just a Buzzword?
Separating Authentic from the Gimmick
It’s true: “turnkey” is oftentimes used as a marketing ploy to hook in investors. Companies will do the bare minimum to a house when flipping it and slap on “turnkey” to lure in investors. Many times investors feel like their only other option is to do the process themselves — but this quickly becomes a full-time job.
True turnkey companies separate themselves from the gimmicks by:
• Finding a property
• Using their money to completely renovate the property from top to bottom
• Introducing the property to investors after it becomes a performing asset
• Managing the property for the investor by finding residents to rent the property and keeping communication open for investors regarding returns and repairs on at least a quarterly basis